What's Going On is the eleventh studio album by the American soul singer Marvin Gaye. It was released on May 21, 1971, by the Motown Records subsidiary label Tamla. Recorded between 1970 and 1971 in sessions at Hitsville U.S.A., Golden World, United Sound Studios in Detroit, and at The Sound Factory in West Hollywood, California, it was Gaye's first album to credit him as producer and to credit Motown's in-house session musicians, known as the Funk Brothers.
What's Going On is a concept album with most of its songs segueing into the next and has been categorized as a song cycle. The narrative established by the songs is told from the point of view of a Vietnam veteran returning to his home country to witness hatred, suffering, and injustice. Gaye's introspective lyrics explore themes of drug abuse, poverty, and the Vietnam War. He has also been credited with promoting awareness of ecological issues before the public outcry over them had become prominent ("Mercy Mercy Me").
What's Going On stayed on the Billboard Top LPs for over a year and became Gaye's second number-one album on Billboard's Soul LPs chart, where it stayed for nine weeks, and on the No. 2 spot for another 12 weeks, respectively. The title track, which had been released in January 1971 as the album's lead single, hit number two on the Billboard Hot 100 and held the top position on Billboard's Soul Singles chart five weeks running. The follow-up singles "Mercy Mercy Me (The Ecology)" and "Inner City Blues (Make Me Wanna Holler)" also reached the top 10 of the Hot 100, making Gaye the first male solo artist to place three top ten singles on the Hot 100 from one album.
The first Marvin Gaye album credited as produced solely by the artist himself, What's Going On is a unified concept album consisting of nine songs, most of which lead into the next. It has also been categorized as a song cycle; the album ends on a reprise of the album's opening theme. The album is told from the point of view of a Vietnam War veteran returning to the country he had been fighting for, and seeing nothing but injustice, suffering and hatred.
"What's Going On" was the first album on which Motown Records' main studio band, the group of session musicians known as the Funk Brothers, received an official credit. The album features introspective lyrics and socially-conscious themes about drug abuse, poverty, and the Vietnam War. "What's Going On" was both an immediate commercial and critical success and has endured as a classic of early-1970s soul. .