Raúl Alejandro Ocasio Ruiz, known professionally as Rauw Alejandro, is a Puerto Rican singer and rapper. Referred to as the "King of Modern Reggaeton", he belongs to "the new generation" of Puerto Rican urban musicians. His debut studio album, Afrodisíaco, was released in November 2020. His second studio album, Vice Versa, released in June 2021, featured the lead single "Todo de Ti". He has won one Latin Grammy Award from four nominations.
Rauw Alejandro's music style includes Latin R&B, reggaetón, rhythmic pop and ballads. Billboard commented that it has helped "set him apart from a growing class of pop-leaning reggaetoneros". He was influenced early on by Presley and Jackson, and later by Ricky Martin, Daddy Yankee and Chris Brown. He also cites Ciara as a musical inspiration.