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Snoop Dogg

Hip-Hop rap Gangsta Rap hip hop west coast

    Calvin Cordozar Broadus, Jr. (born October 20, 1971), known professionally as Snoop Dogg, is an American rapper, singer, songwriter, record producer, television personality and actor. His music career began in 1992 when he was discovered by Dr. Dre and featured on Dre's solo debut, "Deep Cover", and then on Dre's solo debut album, The Chronic. He has since sold over 23 million albums in the United States and 35 million albums worldwide.

    Snoop's debut album, Doggystyle, produced by Dr. Dre and released in 1993 by Death Row Records, debuted at number one on both the Billboard 200 and Billboard Top R&B/Hip-Hop Albums charts. Selling almost a million copies in the first week of its release, Doggystyle became certified 4× platinum in 1994 and spawned several hit singles, including "What's My Name?" and "Gin & Juice". In 1994 Snoop released a soundtrack on Death Row Records for the short film Murder Was the Case, starring himself. His second album, Tha Doggfather (1996), also debuted at number one on both charts, with "Snoop's Upside Ya Head" as the lead single. The album was certified double platinum in 1997.

    After leaving Death Row Records, Snoop signed with No Limit Records, where he recorded his next three albums, Da Game Is to Be Sold, Not to Be Told (1998), No Limit Top Dogg (1999), and Tha Last Meal (2000). Snoop then signed with Priority/Capitol/EMI Records in 2002, where he released Paid tha Cost to Be da Boss. He then signed with Geffen Records in 2004 for his next three albums, R&G (Rhythm & Gangsta): The Masterpiece, Tha Blue Carpet Treatment, and Ego Trippin'. Malice 'n Wonderland (2009), and Doggumentary (2011) were released on Priority. Snoop Dogg has starred in motion pictures and hosted several television shows, including Doggy Fizzle Televizzle, Snoop Dogg's Father Hood, and Dogg After Dark. He also coaches a youth football league and high school football team. In September 2009 Snoop was hired by EMI as the chairman of a reactivated Priority Records.

    In 2012, after a trip to Jamaica, Snoop announced a conversion to Rastafarianism and a new alias, Snoop Lion. As Snoop Lion he released a reggae album, Reincarnated, and a documentary film of the same name, about his Jamaican experience, in early 2013. His 13th studio album, Bush, was released in May 2015 and marked a return of the Snoop Dogg name. His 14th solo studio album, Coolaid, was released in July 2016. Snoop has 17 Grammy nominations without a win. In March 2016, the night before WrestleMania 32 in Arlington, Texas, he was inducted into the celebrity wing of the WWE Hall of Fame, having made several appearances for the company, including as Master of Ceremonies during a match at WrestleMania XXIV. In 2018, he released his first gospel album, Bible of Love.

    Kool Moe Dee ranks Snoop at No. 33 in his book There's a God on the Mic, and says he has "an ultra-smooth, laidback delivery" and "flavor-filled melodic rhyming". Peter Shapiro describes Snoop's delivery as a "molasses drawl" and AllMusic notes his "drawled, laconic rhyming" style. Kool Moe Dee refers to Snoop's use of vocabulary, saying he "keeps it real simple…he simplifies it and he's effective in his simplicity".

    Snoop is known to freestyle some of his lyrics on the spot for some songs – in the book How to Rap, Lady of Rage says, "Snoop Dogg, when I worked with him earlier in his career, that's how created his stuff… he would freestyle, he wasn't a writer then, he was a freestyler," and The D.O.C. states, "Snoop's was a one take willy, but his shit was all freestyle. He hadn't written nothing down. He just came in and started busting. The song was "Tha Shiznit"—that was all freestyle. He started busting and when we got to the break, Dre cut the machine off, did the chorus and told Snoop to come back in. He did that throughout the record. That's when Snoop was in the zone then."

    Peter Shapiro says that Snoop debuted on "Deep Cover" with a "shockingly original flow – which sounded like a Slick Rick born in South Carolina instead of South London" and adds that he "showed where his style came from by covering Slick Rick's 'La Di Da Di'". Referring to Snoop's flow, Kool Moe Dee calls him "one of the smoothest, funkiest flow-ers in the game". How to Rap also notes that Snoop is known to use syncopation in his flow to give it a laidback quality, as well as 'linking with rhythm' in his compound rhymes, using alliteration, and employing a "sparse" flow with good use of pauses.

    Snoop re-popularized the use of -izzle speak, particularly in the pop and hip-hop music industry.

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